Off-Page SEO - 5 Effective Tactics B2B Businesses Can Employ Today

Off-page SEO represents the flip side of on-page SEO. Essentially, off-page SEO deals with those tactics you can employ external to your website. You'll find many articles and books explaining how to do both on- and off-page SEO. This article, however, focuses only on B2B businesses.

Popular advice about off-page SEO mentions social media, social bookmarking, and other tactics that pertain more to business to consumer (B2C) businesses - For businesses that sell to other businesses (B2B), some of that advice just doesn't apply.

Additionally, I assume you've done the basics. You've submitted your website's URL to search engines like Google. And you've already submitted to directories. That said, here are five effective tactics that B2B businesses should employ to improve their search engine rankings.

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